SEO
Consistent & Quality Search Engine Optimisation
Search engine optimisation (SEO) is used to generate more relevant traffic to your website using on and off-page techniques and best practices. Search engines, such as Google, use an algorithm to determine how websites are ranked when a user enters a search query.
We work with clients to work out how we can help improve the key SEO signals on their website and get Google to love their site so much that it ranks at the top of the search engine results. All our SEO plans are bespoke and tailored to fit your business requirements.
SEO is a long-term strategy that requires time and investment, however, achieving a high ranking is a great payoff as it drives a significant amount of traffic to your site. Utilising SEO best practices allows your site to be found by those users who are actively searching for your services or products.
ON-PAGE
Optimising website elements to appeal to both search engines and customers.
OFF-PAGE
Promoting your website across the web to build brand awareness/improve rankings.
BEST PRACTICES
We follow best practices that are in line with the rules set by search engines.
SUPPORT
We can continuously update and optimise your website for search engines.
ON-PAGE
FIND, RANK & INDEX
Making search engines find and rank a site is far from easy.
On-page SEO requires the right code, web design and high-quality content with reduced image size. It demands a great deal of experience and knowledge- which luckily, we have! Search engines such as Google, Bing, Yahoo and others want a better user experience, so we need to speak the same language. The rules have become increasingly strict and the search engine algorithms are always changing and becoming very complex.
As Smart Search Experts, we start with on-page SEO. But we don’t stop there.
OFF-PAGE
EXPAND YOUR REACH
The things that matter to Google and other search engines happen away from your website.
Off-page SEO simply tells Google and other search engines what others think about your site. People only cite, reference and share stuff they like. Because of this, off-page search engine optimisation is not just about links. Links are great, but it goes deeper than that. Brand mentions (your site URL or brand name mentioned on another site without a hyperlink) are an integral aspect of off-page search signals.
BEST PRACTICES
OUR AREA OF EXPERTISE
We never play games with the system or build fake links. Although these techniques can work, they come with the risk of your website being penalised by search engines. It’s just not worth it.
We use best practices and strategies that are in line with the rules set by search engines. These rules were set by the search engines in order to provide value to their users. Conveniently, that lines up with your business goals of providing value to your clients – so there’s no reason for us not to play by the rules!
SUPPORT
WE PROVIDE ONGOING EFFORTS AND SUPPORT
We offer hosting packages that can be moulded to your needs. These can include ongoing SEO work, which means that you can sit back and relax (or concentrate on looking after your new customers and provide them with the best customer experience services) with the assurance that your website is being continuously updated and optimised for search engines.
All projects we undertake begin with a full & comprehensive technical audit, which includes: Keyword research and competitor analysis, on and off-site content optimisation integrated with social media and site content, ethical and effective outreach and link building. Opportunities to improve positions and authority are identified through analysis of the search landscape and key competitor websites. We provide you with transparent, target-driven reporting, ongoing search engine optimisation recommendations, and proactive guidance.
BOOK A FREE CONSULTATION!
Get in touch today and we’ll identify the main challenges and the opportunities to make your business grow.
"We believe that the data will set you free. At the end of the day, it's about how you turn those pieces of information into insights that will improve business."